The review sites mentioned below are so popular that you’ve probably heard of them all or even used some yourself. The public is becoming more and more dependent on such sites for information about how good or bad a business really is. If you want to give your business a quick online reputation audit, then start by checking out how your business fares on these sites.
Industry Specific Review Sites
Consumers today frequently visit industry-specific websites where they can read reviews about particular products or services. For example, travelers who are searching for a hotel may visit TripAdvisor.com, while a car accident victim may use Avvo.com to find a local attorney. You should find the sites that are specific to your niche and make sure to optimize the profile and engage users. We will be posting specific industry related review sites in the future, be sure to check back or sign up for our newsletter.
Did You Know…..
Did you know that customer satisfaction ratings featured on your website can actually be displayed as star-ratings on the SERPs? When coded with “review schema”, which is a markup code that helps search engines understand the content on your site, your website may stand out more.
Tips For Managing Your Reputation Online
If your business plans on using review sites to help bring in new customers, then be sure that you keep the following tips in mind in order to maximize the results:
1). Engage with people that leave reviews. Get in the habit of letting them know that you value and appreciate their honest opinions even if you don’t share them. Answer as many reviews as possible, good or bad, and it will go a long way with your customers.
2). Don’t panic if there are some reviews posted which are less than stellar. No company is perfect, and no one expects them to be. Instead, use any criticism as a learning tool for improving your business and when possible follow up and see if you can address the problem. Studies have proven customers are more satisfied with a company in which there was a small issue and the issue was resolved, compared to if there was never one in the first place.
3). Never write fake reviews. Most of these platforms have created sophisticated algorithms that are designed to catch review fraud. That being said, it is simply not worth the risk of being banned, and could severely damage your reputation in the eyes of users if you’re caught. Don’t forget, there are legal problems that could arise through the abuse of review sites.
4). Don’t be afraid to ask satisfied customers to review your business. Studies have shown that many customers would be happy to, if reminded.