Section 230 of the Communications Decency Act If you are a small business owner and your customers are consumers, I would get savvy with Section 230. Tested in U.S. Court of Appeals for the Ninth Circuit, Yelp can raise or lower the rating of your business depending on whether you advertise with them or not. Now I know a lot of our followers have this love and hate relationship with Yelp but really come on! Yelp has the power to control small businesses depending if you spend money with them! This sounds like the new age way of extortion. Unfortunately under the current definitions of extortion our legal system doesn't see it that way. Which is very interesting because this sort of this is actually very common. Technology advances faster than our legal system can keep up with. Currently there is lobbying taking place on the hill to reform the Communications Decency Act. Well that's great and all but what do I do now! Businesses are suffering right now! The reality is we have to fight fire with fire. Check out our review collection page, Yelp has met there maker.